Apple to integrate cameras in future smartwatches and 'visual intelligence,' launch expected by 2027

Apple is reportedly developing new versions of its smartwatch that will feature built-in cameras, with expectations for a launch by 2027, according to a report from Bloomberg. This move suggests a significant evolution in the functionality of the Apple Watch, potentially enhancing its role in daily life and interactions.

Bloomberg indicated that Apple plans to integrate a camera into the display of one of its future watch models. In the Apple Watch Ultra, the camera may be positioned on the right side near the Digital Crown. However, these cameras are not expected to support FaceTime video calls. Instead, they will be used for a feature called "Visual Intelligence," which allows users to quickly gather information about their surroundings. For instance, users might point the watch at a restaurant to retrieve its ratings or operating hours while passing by, making it a practical tool for everyday use.

The Visual Intelligence feature was first introduced in all iPhone 16 models and is also present in the iPhone 15 Pro starting with the iOS 18.4 update. This integration into wearable technology reflects Apple's ongoing efforts to enhance the interactivity and utility of its devices.

On another note, Bloomberg reported that Apple has decided to abandon its plans for a plastic version of the Apple Watch SE. The design team was dissatisfied with the aesthetic quality of the plastic watch, and the operations team encountered challenges in reducing manufacturing costs compared to the aluminum version. This decision indicates Apple’s commitment to maintaining a certain standard of quality in its product lineup.

The company had initially considered the plastic design to appeal to parents looking for a more affordable smartwatch for their children. However, production challenges ultimately led Apple to rethink this strategy.

It's worth noting that the current generation of the Apple Watch SE was launched in 2022, with a starting price of $250 in the United States. This model continues to serve as a more budget-friendly option within Apple's smartwatch offerings, even as the company explores innovative features and designs for future models.

Overall, Apple's push towards integrating cameras and advanced features into its smartwatches signals a shift toward making these devices more versatile and integrated into users' everyday lives.