X is launching a smart TV app for videos ‘soon’ that will help users 'stay up to date with popular content'
It seems that X, the company formerly known as Twitter, is preparing to launch a dedicated TV app for videos uploaded to its social network.
As reported by TechCrunch, CEO Linda Yaccarino announced this upcoming app, which aims to deliver real-time and engaging content to smart TVs.
A teaser video shared by Yaccarino suggests that the app's interface bears some resemblance to that of YouTube.
From the small screen to the big screen X is changing everything. Soon we’ll bring real-time, engaging content to your smart TVs with the X TV App. This will be your go-to companion for a high-quality, immersive entertainment experience on a larger screen. We’re still building it… pic.twitter.com/QhG6cVDpZ8
— Linda Yaccarino (@lindayaX) April 23, 2024
The upcoming TV app from X will include a trending video algorithm to assist users in staying up to date with popular content that is personalized to their interests.
The app will also utilize AI-powered topics to categorize videos based on subject matter.
One notable feature of the app is cross-device viewing, which allows users to start watching a video on their phone and seamlessly continue watching it on their TV.
This feature enhances the flexibility and convenience of consuming video content across multiple devices.
Yaccarino says the app will feature enhanced video search and be available on “most smart TVs.” Although there isn’t an official launch date for the app, the executive says it will be available “soon.”
The upcoming app launch is part of Yaccarino’s efforts to turn the social media site into a free-speech “video first” platform.
The social network currently features an original show hosted by former congresswoman Tulsi Gabbard and another by former Fox Sports host Jim Rome.
Last month, Musk canceled a talk show deal with former CNN anchor Don Lemon after he was interviewed for the first episode of the show.
The announcement comes a week after Truth Social, the social media platform owned by Donald Trump’s media company, also unveiled its plans to launch a live TV streaming platform.
The platform will focus on “news networks” and “religious channels,” along with “content that has been canceled” or “is being suppressed on other platforms and services,” the company had said.
