Apple’s Sept. 9 Event: Full Lineup of ‘Awe Dropping’ iPhone 17 Reveals

Apple's "Awe Dropping" event on September 9, 2025, is poised to unveil a comprehensive suite of new products, with the iPhone 17 series at the forefront,according to BloomBerg. The event, held at the Steve Jobs Theater in Cupertino, will introduce four new iPhone models: the standard iPhone 17, the ultrathin iPhone 17 Air, the iPhone 17 Pro, and the iPhone 17 Pro Max. These devices are expected to feature significant design and performance enhancements, including larger screens, improved cameras, and the new A19 Pro chip.

The iPhone 17 Air is anticipated to be the thinnest iPhone to date, measuring approximately 5.5 mm in thickness. It will likely sport a 6.6-inch ProMotion display, a 48MP rear camera, and the A19 chip. This model may also be the first iPhone equipped with Apple's custom 5G modem. The iPhone 17 Pro and Pro Max are expected to feature triple 48MP rear cameras, a 24MP front camera, and the A19 Pro chip. The Pro Max variant may include a 5,000 mAh battery and vapor chamber cooling for enhanced performance. The standard iPhone 17 is rumored to have a 6.3-inch ProMotion display, a dual rear camera system, and the A19 chip.

In addition to the iPhone lineup, Apple is expected to announce updates to its smartwatch and audio device offerings. The Apple Watch Series 11, Watch Ultra 3, and SE 3 are anticipated to receive modest updates, while the AirPods Pro 3 may feature heart rate monitoring, a new H3 chip, live translation capabilities, and a smaller charging case. Other potential announcements include new "TechWoven" cases and AI enhancements for Siri, utilizing third-party models.

The event is scheduled to begin at 10 AM PT / 1 PM ET / 6 PM BST on September 9, 2025. For viewers in Beirut, Lebanon, the event will commence at 3 PM local time on September 10.